白蘭樹下
PERFUME TREES GIN
DURATION.
Sep 2023 – Nov 2023
TOOLS.
Wordpress | Illustrator | Photoshop | HTML
Figma | InDesign | Visual Studio Code
BACKGROUND.
“Capturing the essence of Hong Kong has always been our dream. Using the classical spirit of gin as a canvas, we have painted broad brush strokes of traditional fragrances and aromas, transporting you on a gentle breeze to a portrait of our Hong Kong,” says Kit Cheung, main founder of Perfume Trees Gin.
By selecting aromatic, evocative botanicals, the gin captures the very heart and soul of Hong Kong, and transport the drinker to the city’s colourful streets.
MY ROLE.
UX/UI Designer: I was involved in all stages of the visual content creation process. During the inspiration phase, I conducted interviews with the founders and carried out in-depth research to gain a thorough understanding of the brand. Collaborating with my design team, I then developed initial sketches and low-fidelity wireframes to visualize the agreed-upon solutions.
NEW SCREENS WITH VISUAL ASSETS
I designed the whole interface for the Perfume Trees Gin Website.
STYLE GUIDE AND RESPONSIVE DESIGN GUIDELINES
I created templates for each webpage with precise guidelines for spacing, color, typography, and responsive web design.
