RUNG HUA

BUSINESS CARD

DURATION.

SIZE.

Aug 2019

9 cm x 5.4 cm

TOOLS.

Illustrator | Photoshop | InDesign

MY ROLE.

Brand Development: I designed three different versions of the business card, and the client ultimately chose two of them for their new business cards.

Version A

This design represents the systematic operation of industrial processes. It features bold and vibrant colors, with strong contrasts that draw attention. The combination of a steady green and beige tone evokes the style of industrial machinery, offering high visual recognition.

The design concept is inspired by the machinery operation process. Lines and dots illustrate the plastic injection molding process, while the repeated and densely arranged small dots resemble products being delivered systematically, emphasizing the mechanical aspect.
Semi-oval shapes symbolize machine components and are placed in various positions to create a sense of visual flow.

Material | Velvet lamination with spot UV coating

Vertical & Horizontal

Version B

This design adopts a clean and steady visual approach. Geometric shapes are used to symbolize plastic models in various forms, representing the diversity of productivity. The angular and regularly arranged graphics emphasize an industrial style, reflecting the operation of a heavy-duty factory.

In terms of color, the use of blue and black within the calm design further enhances the perceived hardness and quality of the product, reinforcing the concept of mechanical production throughout the overall composition.