To support the Montreal branch’s collection-focused campaign, I designed two playful characters that visually anchor the series and enhance its overall appeal.

Both characters are inspired by figures from Japanese folklore and are dressed in traditional Japanese workwear, creating a strong visual connection to Japanese culture and craftsmanship. Through their distinctive costumes and charming personalities, the characters introduce an authentic Japanese aesthetic while making the collection approachable and engaging for North American audiences.

The goal was to create a visual language that could communicate the spirit of Japan in a fun and accessible way, while giving the campaign a memorable identity that connects the collection with its audience.